Tag: Social Enterprise

Mitsidi Projectos Founder Edward Borgstein discusses how working with Mustard Design Agency has benefited his organisation

Developing the site with Mustard Design Agency has really helped us define clearly what we are and what sort of work we do – something we had not done previously.

The branding, visuals and translation of the site started to bring the team to work together as a unit, rather than each one working on disparate projects. For the first time, we presented ourselves as an entity, rather than as a loose group of consultants. Having this unified “face” is essential for winning corporate work rather than the R&D stuff we have mostly been focusing on.

The recognisable name and easy website are turning a lot of website hits into phone calls, with people, enterprises and companies wanting to involve us in projects. For example, the World Business Council for Sustainable Development saw a presentation I gave, went onto the site and invited Mitsidi to participate as an entity in a project they are running to lead transformational change in energy efficiency in Rio de Janeiro.

The Busking Project is doing a latitudinal study examining to what extent busking affects the way people experience and connect to public urban environments, and what policies cities around the world employ to encourage and foster a vibrant artistic community.

Their aim is to engender a positive, healthy cultural environment in city centres worldwide. They will make our research available, giving buskers, civil rights and art organisations the tools they need to defend their right to sing, dance and play in the street.
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